One of the biggest challenges was to craft this seamless language, in the midst of a lockdown, because of COVID-19, We gathered all our resources and used stock imagery to work on about 100 images crafted for their social channels.
A brand that talks about care and not coverup! We brightened up their social media to bring a voice that was strong, relevant and spoke about self-care and skincare!
Pulp's idea of beauty was to get people to fall in love with themselves, they promote natural ingredients that are adaptogens and nourish your skin over time, the idea was to be a #BFF in the skincare world in India, where brands want to push unrealistic beauty standards on everyone.
We rebranded their smiley to a simpler and easy to remember icon ad gave this smiley lots of friends for each topic the brand cared and wanted to talk about.
We were successful in crafting a language for their social media that had instant recall and brand association.